NO ES MODA, ES CULTURA

Casa Spotify Celebrates Latin Music’s Biggest Week in Las Vegas

This week, Casa Spotify lit up Las Vegas with an unforgettable celebration of Latin music and culture ahead of the 26th Annual Latin Grammy Awards. Hosted at the iconic XS at Wynn, the event united artists, creators, and industry leaders for a night that pulsed with creativity, connection, and joy. More than just a gathering, Casa Spotify reflected Spotify’s unwavering mission to champion Latin artists and create spaces where their voices, culture, and achievements shine on a global stage.

Two-time Latin Grammy winner Dav Julca hosted El Palomazo, an afternoon jam session featuring Jean Rodriguez, Luck Ra, Silvana Estrada, Julia Mestre, Karen Lizarazo, and Luisa. Together, they delivered high-energy performances and captured the collective spirit at the heart of Latin music.

At The Co-Sign Experience, the spotlight turned towards Latin music’s rising stars. Attendees cast their votes for their favorite emerging artist and song, creating a hub of musical discovery that amplified new voices within the community.

There were also other hands-on activations and experiences throughout the day, including Spotify Blackjack and a personalized fragrance station. Joining in on the fun were some of Latin music’s biggest artists including Morat, Rawayana, Nicki Nicole, Andrés Cepeda, Ana Castela, Marina Sena, Latin Mafia, and Grupo Frontera.

Check out some of these artists and others on our Viva Latino playlist.