Spotify Doubles Down on Investments in Australian Fan Discovery of Homegrown Aussie Talent
Spotify had an energizing week in Sydney, Australia, filled with powerful conversations and moments uniting leaders across government, music, and the broader creative community. Spotify’s leadership reinforced the incredible growth Australian artists are seeing on Spotify, doubled down on Spotify’s commitment to the Australian music industry, and discussed new ways to unlock opportunities for local creatives.
Helping Aussie artists build sustainable careers at home and abroad
Australian artists are seeing life-changing support from fans on Spotify. Nearly half of Australians use Spotify, and they’re among our most engaged listeners globally. In 2025 alone, local fans streamed Australian artists 223 million more times on Spotify than the year before.
Overall, Spotify is the single biggest payer to the Australian music industry, paying out AUD $330 million to Australian music rightsholders in 2025. That represents a 7% year-over-year increase in royalties for Australian artists from Spotify. Approximately half of that went to independent artists and labels.
More Australian artists than ever are building sustainable careers through streaming on Spotify. Today, more than 370 Australian artists earn over $100,000 annually from Spotify alone, double the number from 2017. Australian music is also traveling further than ever, with Australian artists getting discovered 2.7 billion times globally by first-time listeners. This export factor helps Australian artists turn listeners worldwide into lifelong fans.
Consistently investing in Australia’s homegrown talent
This growth reflects Spotify’s sustained investment in initiatives like Turn Up Aus, RADAR, and EQUAL, alongside the continuous work of our Australian editorial team. They’re the people discovering and spotlighting local talent across playlists like Hot Hits Australia, Turn Up Aus, New Music Friday, Heaps Country, A1, and more.
Alongside our partnership with the ARIA Awards in commemorating Australia’s top talent, we announced this week a new AUD $200,000 commitment and multi-year partnership between Turn Up Aus and The Push to elevate the next generation of Aussie artists. We’ll help The Push—Australia’s leading youth music organization—create pathways for local artists and industry leaders, investing not only in today’s talent but also in the future of the country’s creative economy.
To celebrate the partnership, we gathered with The Push alumni, industry guests, and artists Robert Baxter, Suzi, and MAY-A (our newest addition to RADAR Australia) for a night of music, conversation, and delicious pizza.
Our impact extends beyond streaming revenue. Spotify drives merchandise sales, marketing support, ticket sales, and live music discovery, surfacing nearby concerts and local venues and enabling artists to turn digital success into real-life connection.
In tandem with Spotify’s strengthened music recommendations, continued investment in human editorial teams to curate playlists and other offerings, and ongoing work to combat AI slop and abuse, we’re working all the angles to deepen the connection between fans and Australian artists, on and off platform.
Together, this work signals strong momentum and a bright future for Australia’s music ecosystem—and we’re committed to helping power what comes next.
Our focus in Australia remains clear: unlock more discovery, deepen fan connections, and create more pathways for artists to build sustainable careers at home and around the world. By combining long-term investment, technology, and collaboration across the industry, we’ll continue working to grow Australia’s creative economy, helping the next generation of Australian talent to not only be heard, but to thrive.
