The Spotify Partner Program Expands to the Nordics, Empowering More Creators to Earn and Grow
At Spotify, we’re always working to help creators earn, grow, and connect with audiences. That’s why we’re excited to announce the expansion of the Spotify Partner Program to Sweden, Denmark, Finland, and Iceland beginning November 18.
First launched in the US, UK, Canada, and Australia, and recently expanded across Europe, the program provides creators with multiple revenue streams, including audience-driven payouts from Spotify Premium video engagement and ad monetization from Spotify Free users. This flexibility gives creators more control over their businesses, helping them adapt to shifts in audience behavior and seasonality while driving more reliable revenue.
The rise of video podcasting
Video is reshaping how fans engage with the stories they love, and podcasting is evolving with it. Spotify’s video podcast catalog has grown to nearly half a million shows, and more than 390 million users have streamed a video podcast on our platform, a more than 50% increase year-over-year.
The trend is especially strong in the Nordics. In Sweden, the number of video podcast listeners has surged by almost 60% year-over-year, and consumption hours have climbed by more than 50%. As listener expectations evolve, we’re helping creators grow their crafts, their audiences, and their businesses.
Building on global momentum
The Spotify Partner Program is about providing stability, flexibility, and new ways to connect with fans worldwide. Since launching in our initial markets, the program has already demonstrated its impact. In the first quarter of 2025, Spotify paid out more than $100 million to podcast publishers and podcasters globally. In January 2025, payouts for creators in the program grew by over 300% compared to the previous year.
Hundreds of podcast creators are now earning more than $10,000 on a monthly basis, with top earners surpassing six figures. As we welcome creators from Sweden, Denmark, Finland, and Iceland, we’re eager to help them build sustainable businesses and global audiences through Spotify’s video ecosystem, which rewards creativity, consistency, and authentic connection.
An uninterrupted experience for fans
Our approach also enhances the experience for listeners. Spotify is built to support podcasting in both audio and video, allowing fans to tune in however they want and easily switch formats midstream.
At its core, using video on Spotify is about deepening the connection between creators and fans. As formats continue to evolve, we are committed to reimagining the podcast experience and creating a space where creators can thrive and listeners can engage however they choose.
Ready to unlock the full potential of your content? Get started now with the Spotify Partner Program.
